Recently we were interviewed by Shoutout magazine. Shoutout magazine wanted to know what we thought was the most important factor behind our brand’s success. This was our answer.:
Green Love Kitchen is a family-owned business in the underserved community of Lithonia, Ga. Our mission, for the past 7 years have been to provide the best customer experience possible. We focus on serving great tasting, vegan and vegetarian-friendly foods, at an affordable price. Green Love Kitchen strongly believes that the only way we can make a profit in business, is by making a difference in communities that struggle with health-related disparities the most. These communities are called food desserts and we are on a mission to eradicate them. We hire locally and when we can, source locally. Sticking to our mission has been the most important factor behind the success of Green Love Kitchen. Since inception we have sold over 50,000 raw Kale Wraps and Salads, collaborated with black-owned farmers and vendors, and provided employment for more than 50 individuals from our community. Further, being a micro-business in a hyperlocal market affords us the ability to adapt on the fly. The 2020 pandemic was a true test for Green Love Kitchen as we were forced to layoff our staff and close our doors as we sheltered in place. Not knowing what the future of Green Love Kitchen (and the restaurant industry all together) would be, we made some necessary shifts. We took out all of our dining tables and chairs, changed our hours of operation, and began offering online delivery and takeout options. Our customers have been super supportive!!! They, like us, understands the importance of eating healthy especially when options are limited. Our mission, because it focuses on our customer experience, through and through, gives us a serious leverage in business. In closing we would like to thank Shoutout magazine for this feature. May we all be grateful for life and fulfill our mission and purpose while we still have the opportunity, because tomorrow may not be an option.